ABOUT Hello Bello is helping parents through life’s messiest, stinkiest, and most joyful moments with a line of products that parents are proud to bring into their homes and does not break the bank. Fresh, upbeat, hand-illustrated patterns were drawn for the brand visual language, packaging, and the diapers themselves.

The packaging was intentionally designed and sourced using environmentally friendly materials like sugar cane for the vessels and plant-based materials for the diapers themselves. The outcome is a collection of new and smart looking baby care products that parents are proud to bring into their home.

ART DIRECTION — ILLUSTRATION — PATTERN DESIGN
AGENCY Brains on Fire




  TEAM Design Director: Ben Hart, Copy Writer: Josh Elwell,
Strategy: Gustavo Delgado, Designer: Josh Maynard

© Kimi Lewis 2023