BRANDING — PACKAGING — PRINTED MATTER

SUMMARY Primary is a mineral deodorant spray to elevate your self-care rituals. Primary believes self-care is a hugely important piece to living productive, joyous, and inspired lives. If we take care of ourselves, we’re able to put our best selves into the world—and that’s more important than ever before.


CREDIT Photography: Carissa Gallo + Gelcream,
Model:
Abrielle StedmanStyling: Mar Peidro,
Copy: Dana Covit

© Kimi Lewis 2023