![](https://freight.cargo.site/t/original/i/c10b77e2f819a7b540cb54fba50451308759b62fd430cf6251b41e427e5caf3e/matanza_overview.png)
BRANDING — PRINTED MATTER
SUMMARY Matanza is a hotel project in Miami that invites adventure-gazers to escape, to get away from it all - to immerse and get lost in a world like no other that’s rich with stimuli and curiosities.
AGENCY — Crosby Projects
![](https://freight.cargo.site/t/original/i/a3e5afb9df6a1b2ad6bc4fd435b896596b20a43cb3703aa04580da8ebe0ac388/matanza_wordmark-01.png)
![](https://freight.cargo.site/t/original/i/99a4f5fc3414267d5730978d912cce9b0ebf1ed791c544ff3054b70783646349/matanza_symbol.png)
The brand identity is a nod to Matanza’s vibrant and storied history of Al Capone’s underground gambling ring; an establishment rumored to have invited all kinds of scandal and salacious happenings back in its time. The logotype’s exaggerated serif alludes to this dramatic history in a playful yet slightly sinister way.
![](https://freight.cargo.site/t/original/i/c10b77e2f819a7b540cb54fba50451308759b62fd430cf6251b41e427e5caf3e/matanza_overview.png)
![](https://freight.cargo.site/t/original/i/4d40f9eee7b829d2ce8eebfe1eaef92c2b4dbe9ff041999aecf6ca31df6b1375/matanza_stationary.png)
![](https://freight.cargo.site/t/original/i/5fd4586e7db5ea7a3db9dea7c910b986172393c2f165a4163c8e29d43a0aa273/matanza_keycard_03.png)
![](https://freight.cargo.site/t/original/i/99bfb7ceffb8089eaf1e48e4df8b09f3a5a8a06780d2934036fed5f866b8e6c3/matanza_coasters_01.jpg)
![](https://freight.cargo.site/t/original/i/1e4af00922bf47478702f7dc7fdd4cdce018358c103c8fef4d237a285c2e6220/matanza_drink.png)
![](https://freight.cargo.site/t/original/i/ee304adde494a5d684d38432afdd807978edc9230785251324cce4d382672dee/matanza_collage.jpg)
The visual language includes early 20th century-style black and white photography with starkly contrasting graphic illustrations, making for a layered collage that is full of mysterious imagery and details begging to be decoded.
![](https://freight.cargo.site/t/original/i/9dd18e2b708a377de70a9efe89aad7228b1de7b5c1aa79b1bfe0957d314c979b/matanza_matches_01.png)
![](https://freight.cargo.site/t/original/i/f688bbad924b3f86f002b65f2bbe989eb6940ae4398d9f3881e9e4de121ee546/matanza_landscape_02.png)
![](https://freight.cargo.site/t/original/i/e2a12edac73c319be90b6b86d2e7cbf6d2b20df46a26a58b046ef0ceda40be81/matanza_inside.png)
CREDIT Designer: Gemma Mahoney,
Copy: Dana Covit