Matanza is a hotel project that invites adventure-gazers to escape, to get away from it all - to immerse and get lost in a world like no other that’s rich with stimuli and curiosities. The brand identity is a nod to Matanza’s vibrant and storied history of Al Capone’s underground gambling ring; an establishment rumored to have invited all kinds of scandal and salacious happenings back in its time. The logotype’s exaggerated serif alludes to this dramatic history in a playful yet slightly sinister way. The visual language includes early 20th century-style black and white photography with starkly contrasting graphic illustrations, making for a layered collage that is full of mysterious imagery and details begging to be decoded.

AGENCY

Crosby Projects

TEAM

Designer: Gemma Mahoney, Copy: Dana Covit

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 © Kimi Lewis 2023