TYPEFACE DESIGN

SUMMARY Kklue is a feminine and modernist jewelry brand that offers fine jewelry for everyday wear. A bespoke display typeface, derived from the logotype, was created in collaboration with Ayaka Ito and includes a full latin alphabet, numbers, and punctuation set. The bespoke typeface draws inspiration from modernist architecture and calligraphy from the 20th century, resulting in a versatile typeface that can be used in a variety of sizes from small engravings on jewelry to larger headlines in the digital space.