![](https://freight.cargo.site/t/original/i/6c224bf42a71d0b7b6247098cd5812b0f0753d2d40c52a1705b493121eb195c7/plantas_medicinas_b_card.png)
BRANDING — PACKAGING — PRINTED MATTER
SUMMARY Plantas Medicinas is an Ayurvedic practitioner who believes plant-based medicine is the future of wellness. In order to further the brand’s intention towards this natural synergy, the visual language adapted equal parts utopian-futuristic expressions with a psychedelic ‘70s feel.
![](https://freight.cargo.site/t/original/i/240bd6636e9ee116d6a0bd5e6ce56ef7756e3c7746424422a9681337c3c1fdd2/plantas_medicinas_wordmark.png)
![](https://freight.cargo.site/t/original/i/f3e1f1960cd4757240ba36e900f3ccc4c345bcedededf98a3b415c73d723f568/plantas_medicinas_symbol.png)
Gold and natural hues make up the colors in this design system that evoke a sense of transformation and calm. Rounded shapes and soft twists in the wordmark are meant to feel both meditative and sophisticated.
![](https://freight.cargo.site/t/original/i/ed9d92ae5bcadbee3e40ddf2ab70fc36978d4f2b0d884527cab7d5845234326b/PLANTAS_01.png)
![](https://freight.cargo.site/t/original/i/3c412d173f754689d2588c0c61e1423f2e33ed54e9ae1ac931ecbfcb3faf600d/PLANTAS_02.png)
![](https://freight.cargo.site/t/original/i/8fb816000874c93778272aef28245527faa98f3ceb38b258c9373078c17d4110/PLANTAS-MEDICINAS.png)