Plantas Medicinas is an Ayurvedic practitioner who believes plant-based ︎medicine is the future of wellness. In order to further the brand’s intention towards this natural synergy, the visual language adapted equal parts utopian-futuristic expressions with a psychedelic ‘70s feel. Gold and natural hues make up the colors in this design system that evoke a sense of transformation and calm. Rounded shapes and soft twists in the wordmark are meant to feel both meditative and sophisticated.