KKLUE is a jewelry brand based in Hong Kong that honors the power and sensuality of the divine feminine. The brand’s logotype draws inspiration from Art Nouveau and modernist architecture.These divergent aesthetics produce a pleasing pull and play of hard and soft lines that serve to inspire the brand's visual language. A monogram derived from the double K letters in the logotype were used inside of the packaging as an expressive backdrop and engraved on the jewelry itself. The color palette for the brand is both sensual and primary. These elements combine to create a sophisticated brand experience that honors the creativity and refinement of the feminine spirit.