![](https://freight.cargo.site/t/original/i/393fe45246bf0a1c6e13cb34e80e23e17153b85df24b3f9bb615e4abfb4bd22b/KKLUE_boxes.png)
BRANDING — PACKAGING — TYPE DESIGN — WEBSITE
SUMMARY Kklue is a feminine and modernist jewelry brand that offers fine jewelry for everyday wear.
SUMMARY Kklue is a feminine and modernist jewelry brand that offers fine jewelry for everyday wear.
![](https://freight.cargo.site/t/original/i/f662eb6f06fcce43aa2f8e487395797332909f2fc316b66a833e1d4f370284de/kklue_wordmark.png)
The brand’s logotype draws inspiration from Art Nouveau and modernist architecture. These divergent aesthetics produce a pleasing pull and play of hard and soft lines that serve to inspire the brand's visual language.
![](https://freight.cargo.site/t/original/i/b4bf77534c47500dbded481af26a556252e8961d5aac9bf4d561cf3564b2d096/KKLUE_Symbol.png)
![](https://freight.cargo.site/t/original/i/c2dbe6071d0cddb132b41c9ed18e759af0a72a7d314e13f64561c8cfbd9ca615/KKLUE_box_open_02.png)
The color palette for the brand is both sensual and primary. These elements combine to create a sophisticated brand experience that honors the creativity and refinement of the feminine spirit.
![](https://freight.cargo.site/t/original/i/abb852091f1f50f8458125dad30cd68b8f3e4766b07f93e0707287db95298d15/kklue_painted_vis_language.png)
![](https://freight.cargo.site/t/original/i/fabd8d5643c99e9bfd1315abe30bf49f7067b263655efa9376b24f0335049d78/kklue_box_open.png)
![](https://freight.cargo.site/t/original/i/6af43ac016f23d1ba5514d7ce76f1d39f90a477e84bfbd73459650d6406f4e53/KKLUE_card_envelope.png)
![](https://freight.cargo.site/t/original/i/a53bc520d47e8fed03b24a4e38a2bfebe250d01f910997a8cfe58654ad443235/KKLUE_cards.png)
![](https://freight.cargo.site/t/original/i/7e0ce095acfcbf9ee01fe8fcdb75d066991ce79603de9d9010b95cdbfb7398a5/KKLUE.png)
![](https://freight.cargo.site/t/original/i/f5e7b589b04eddbd109379353c11d94711d100e5522d8a54d77a0739d925da96/KKLUE_stickers.png)
![](https://freight.cargo.site/t/original/i/a7c3ee2b64547f31c948cecce9b0ec74b14d9321d7d8e0a9fbc9ca59cc4d2b29/kklue_scarf.png)
![](https://freight.cargo.site/t/original/i/1e67c0b48f61dba1fc8fd724168822d6360bdbef025d0aa88908f4bf0a870af6/KKLUE_02.png)
CREDIT Photography: Dan Howell